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Kickstart your B2B buyer's journey
B2B companies no longer wait for sales to pitch!
Instead 68% of buyers spend a lot of time online, independently researching and accessing information.
* Source: Forrester
As a freelancer, I work with your experts to decant their brains!
No surgery required! Honest.
Just brainstorming, discussions, lots of questions and virtual white-boarding (or face2face where possible).
With "why" and "yeh - so what" asked a lot, until we cut through the crap and get to the real value.
That input is then translated into relevant and compelling content for each stage of the buyer's journey.
Value Proposition
Definition
This structured process is the foundational activity when starting with a new product or service. It ensures all key elements of the offering are captured, agreed by stakeholders and articulated. The output is used as the basis for uniformed messaging: internally and externally.
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The process is easily adapted to a Lean business model canvas, if that's what your business prefers.
Vaue Proposition Definition
Product or Service Marketing Collateral
Quality content and copy that provides a consistent narrative. Technical requirements and features are translated to highlight your competitive advantage and the associated customer benefits. Solution brochures, fact sheets, product overviews, case studies, for example, showcase your offerings and help keep prospects engaged as they progress along the buyer's journey. Particularly useful in cases where there is a long sales cycle. What's more, compelling product or service related copy drives interaction as part of different marketing campaigns.
Markeing Collateral Creation
Thought Leadership
Pieces
Engaging content and copy that goes beyond buzzwords. Working in partnership with your experts to create pieces such as blogs, e-books, infographics, white papers, etc. With the aim to position you as a trusted authority. It's much more than just SEO search terms linked together to drive traffic to your website. This early stage content is all about highlighting your value, demonstrating your perspective on industry challenges and showing empathy for the pain points. And depending where in the buyers journey, very subtly elude to your offering as a solution.
Thought Leadership Content
Sales Enablement
Material
Relevant, impactful content ensures that Sales gets to grips with the product or service. It gives them the useful information to engage more effectively and win deals. Sales playbooks, quick reference one-pagers, presentations, scripts for internal videos, etc. all help up-skill new salespeople quicker and ensure that the existing team fully understands the value proposition.
Arming sales with the right content can accelerate sales conversions.
Sales Training Material
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